Privacy Policy

Selcor Inc. ("Selcor," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, store, share, and protect information when you visit our website at selcor.ai, use our platform, or interact with any of our products or services (collectively, the "Services"). This Privacy Policy also describes your choices regarding the use, access, and correction of your personal information.

Our Services are provided to healthcare and wellness practices (such as dental offices, medical practices, veterinary clinics, optometry offices, chiropractic practices, and behavioral health providers) and their patients or clients. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect information in several ways depending on how you interact with us and our Services.

a. Information You Provide Directly

When you interact with our Services, you may voluntarily provide us with information such as:

• Contact information — name, email address, phone number, and mailing address
• Business information — practice name, practice type, role or title, and business contact details
• Account information — login credentials and account preferences
• Communications — messages, inquiries, feedback, or support requests you send to us
• Booking and scheduling information — appointment requests, demo bookings, and related details

b. Information Collected Through SMS and Messaging Services

Selcor provides SMS messaging services on behalf of healthcare and wellness practices for operational communications. In connection with these services, we may collect and process:

• Mobile phone numbers — provided by patients or clients to their healthcare provider for the purpose of receiving SMS communications
• Message content — the content of SMS messages sent and received through our platform, including appointment confirmations, reminders, rescheduling notices, two-way communications with office staff, and patient recall notifications
• Consent records — records of opt-in consent provided by end users to receive SMS communications from their healthcare provider
• Opt-out records — records of end users who have opted out of receiving SMS messages (e.g., by replying STOP)
• Message delivery data — delivery status, timestamps, and related metadata

We do not sell, share, or use mobile phone numbers or SMS message content for marketing or advertising purposes. We do not share mobile phone numbers, SMS opt-in data, or SMS message content with third parties for their marketing or promotional purposes. SMS data is used solely to facilitate the operational messaging services described above on behalf of the healthcare practice.

c. Information Collected from Healthcare Practice Clients

When healthcare practices use our Services to manage patient communications, we may process information on behalf of those practices, including:

• Patient or client names and contact information
• Appointment details and scheduling information
• Communication preferences and consent records

In these cases, the healthcare practice is the data controller and Selcor acts as a data processor or service provider. The healthcare practice's own privacy policy governs how it collects and uses patient information.

d. Information Collected Automatically

When you access our website or Services, we may automatically collect certain technical and usage information, including:

• Browser type and version
• Operating system and device type
• IP address and approximate geographic location
• Pages visited, time spent on pages, and navigation patterns
• Referring URL and search terms
• Cookies and similar tracking technologies (see Section 7 below)

2. How We Use Information

We use the information we collect for the following purposes:

• Providing and operating the Services — including sending SMS messages on behalf of healthcare practices, managing appointments, and facilitating patient-office communications
• Account management — creating and managing your account, authenticating your identity, and providing customer support
• Communication — responding to inquiries, sending service-related notices, and providing updates about our Services
• Improvement and development — analyzing usage patterns to improve our platform, develop new features, and enhance user experience
• Security and compliance — protecting against fraud, unauthorized access, and other illegal activities, and complying with applicable legal obligations
• Legal obligations — complying with applicable laws, regulations, legal processes, or enforceable governmental requests, including healthcare data retention requirements

3. How We Share Information

We do not sell your personal information. We may share information only in the following limited circumstances:

• Service providers — We share information with trusted third-party service providers who perform services on our behalf, such as cloud hosting, SMS delivery (e.g., Twilio), analytics, and customer support tools. These providers are contractually obligated to use the information only for the purposes of providing their services to us and to maintain appropriate security measures.
• Healthcare practice clients — We share information with the healthcare practice on whose behalf we are providing Services, as necessary to deliver the Services.
• Legal requirements — We may disclose information if required to do so by law, regulation, legal process, or enforceable governmental request, or if we believe disclosure is necessary to protect the rights, property, or safety of Selcor, our users, or the public.
• Business transfers — In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

We do not share mobile phone numbers, SMS message content, or SMS opt-in/opt-out data with third parties for marketing or advertising purposes.

4. SMS Messaging Program

Selcor provides SMS messaging on behalf of healthcare and wellness practices for operational communications. The following describes how our SMS messaging program operates:

a. Types of Messages

Messages sent through our platform may include:

• Appointment confirmations and reminders
• Rescheduling and cancellation notices
• Two-way patient communication with office staff
• Patient recall or re-engagement notifications
• After-hours acknowledgment and follow-up messages

b. Consent

All SMS messages are sent only to patients or clients who have explicitly opted in to receive SMS communications from their healthcare provider. Consent may be collected through one or more of the following methods:

• During in-office registration or intake forms where patients provide their mobile number and agree to receive text messages related to their care and appointments
• Through the provider's website or online scheduling forms, where patients enter their phone number and check a box consenting to receive SMS communications
• Verbally during phone calls with office staff, where consent is documented in the provider's system

c. Opting Out

You may opt out of receiving SMS messages at any time by replying STOP to any message. After opting out, you will receive a one-time confirmation message and no further SMS messages will be sent unless you re-subscribe. You may also contact the healthcare practice directly to request removal from SMS communications.

d. Help

For assistance with SMS messages, reply HELP to any message. You may also contact us at support@selcor.ai.

e. Message Frequency and Rates

Message frequency varies based on your appointment schedule and interactions with your healthcare provider. Message and data rates may apply. Please contact your wireless carrier for details about your messaging plan.

f. SMS Data Protection

We take the protection of SMS-related data seriously. Mobile phone numbers and message content are:

• Encrypted in transit and at rest
• Accessible only to authorized personnel and the healthcare practice on whose behalf messages are sent
• Not used for marketing, advertising, or any purpose other than the operational messaging services described in this policy
• Not shared with or sold to third parties for their own use
• Retained only for as long as necessary to provide the Services and comply with applicable legal requirements

5. HIPAA and Healthcare Data

To the extent that Selcor processes protected health information ("PHI") as defined under the Health Insurance Portability and Accountability Act ("HIPAA") on behalf of a covered entity, we do so as a business associate and in accordance with an executed Business Associate Agreement ("BAA"). We implement appropriate administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of PHI in compliance with HIPAA requirements.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our Services, comply with legal obligations (including healthcare data retention regulations), resolve disputes, and enforce our agreements. When personal information is no longer needed, we securely delete or anonymize it.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device when you visit our website.

We use the following types of cookies:

• Essential cookies — required for the basic functionality of our website
• Analytics cookies — help us understand how visitors use our website so we can improve it (e.g., Vercel Analytics)

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

8. Data Security

We implement industry-standard administrative, technical, and organizational security measures designed to protect your information from unauthorized access, use, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest
• Access controls and authentication mechanisms
• Regular security assessments and monitoring
• Employee training on data protection practices

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access — You may request a copy of the personal information we hold about you.
• Correction — You may request that we correct inaccurate or incomplete personal information.
• Deletion — You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-out of SMS — You may opt out of SMS messaging at any time by replying STOP.
• Withdraw consent — Where processing is based on your consent, you may withdraw consent at any time.

To exercise any of these rights, please contact us at privacy@selcor.ai. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act ("CCPA") and the California Privacy Rights Act ("CPRA"), including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information. As stated above, we do not sell personal information. To exercise your California privacy rights, please contact us at privacy@selcor.ai.

10. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@selcor.ai, and we will take steps to delete such information.

11. Third-Party Links

Our website and Services may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes, we will notify you by posting the updated Privacy Policy on our website with a revised "Last updated" date. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Selcor Inc.
Email: privacy@selcor.ai
Website: https://selcor.ai

For SMS-related assistance, reply HELP to any message or email support@selcor.ai.