Optometry
The Sticker Shock Solution: Pre-Explaining Insurance Benefits with LLMs
Luis Fonseca
Founder, Selcor
The optical retail handoff is often where the patient experience falls apart. After a great exam, the patient walks into the dispensary, picks up a pair of frames, looks at the price tag, and freezes.
Vision insurance is notoriously confusing. "Allowances," "copays," "non-covered lens enhancements." Patients often assume they owe more than they do, leading to "sticker shock" and the decision to "just take my prescription" and buy cheap glasses online.
The Pre-Appointment Educator
What if the patient knew exactly what they could afford *before* they arrived? Selcor's LLM Chatbots can connect to benefit verifications and explain coverage in plain English.
"Hi Sarah, your VSP plan covers $150 towards frames and standard progressive lenses are fully covered with a $20 copay."
This simple interaction transforms the patient's mindset from "How much will this cost?" to "I have $150 to spend!"
Sales Empowerment
When patients are educated on their benefits, your opticians spend less time arguing about copays and more time styling the patient in premium frames.
It removes the money anxiety from the transaction, allowing the focus to remain on quality vision and style. This leads to higher average transaction values and happier patients.
Clarity Sells
In the age of online retail, transparency is expected. Use AI to bring that transparency to your optical shop and watch your capture rate soar.
Stop sticker shock.
Educate your patients on their benefits automatically and boost your optical sales.