Optometry

Clearly Better Service: Automating Recalls and Retail Inquiries with AI

Luis Fonseca

Founder, Selcor

Optometry is a unique blend of healthcare and retail. You aren't just diagnosing vision issues; you're also managing a high-volume inventory of frames and lenses. This dual nature creates a double dose of administrative friction.
Front desk staff are constantly pulled between two worlds: checking in patients for medical exams and telling customers whether their glasses have arrived. It's a recipe for distraction, long hold times, and missed sales opportunities.

The Recall Machine

The lifeblood of an optometry practice is the annual recall. But manual recall lists are tedious and often neglected when the office gets busy.
Selcor's Voice AI transforms this process. It can proactively call hundreds of patients who are due for their exam, offering them specific appointment slots. "Hi Sarah, it's the vision center. You're due for your annual exam. We have an opening this Thursday at 2 PM or Friday at 10 AM. Would either of those work?"
It feels personal, it's persistent, and it books appointments directly into your PMS without staff intervention.

"Are My Glasses Ready?"

It's the most common call in the industry. And it disrupts your staff dozens of times a day.
With our AI integration, patients can simply ask the Voice Agent or text your practice number. The AI checks the order status in your system and gives an instant, accurate answer. "Yes, your frames arrived today! You can pick them up anytime before 6 PM."

Educational Sales via Chat

Patients often have questions before they even walk in: "Do you carry Ray-Bans?" "What are progressive lenses?" "Do you take VSP?"
Our Custom LLM chatbots are trained on your specific inventory and insurance policies. They can educate patients on premium lens options or frame brands 24/7 on your website, effectively warming up the sale before the patient ever steps foot in your optical shop.

Vision for Growth

By automating the routine calls and recalls, you clear the way for your opticians and staff to provide high-touch service in the office—helping patients choose the perfect frames and ensuring they leave happy and referring their friends.

See the difference automation makes.

Keep your exam items full and your optical shop booming with AI assistance.